http://www.alexandraduron.com/about-me daily 1.0 2026-07-02 https://images.squarespace-cdn.com/content/v1/51c9044be4b04be2c540cb23/60f77c3b-47db-4cb7-9096-f69a2e2bf438/AD-Portrait2_18OCT2026_2.JPG About - Creative Director | Editorial Storyteller | Brand Builder Great storytelling changes how people see a brand. It creates connection and makes a brand matter beyond what it sells. For more than 15 years, I've helped global brands transform audience insights and business challenges into compelling stories. My work has included shaping brand voice, developing creative platforms, and leading integrated campaigns across beauty, fashion, health, and culture. My background in journalism, editing, and strategy informs how I approach creative leadership. I pinpoint human truths to find the story worth telling. I challenge the obvious to shape the vision. I guide teams from concept to execution and roll up my sleeves to get the work done. Some of my most rewarding work happens through other people. I've mentored writers, partnered with creative teams across disciplines, and helped raise the level of the work through thoughtful creative direction. I care about creating an environment where people can do their best work, develop their craft, and bring ambitious ideas to life. Whether launching a campaign, evolving a brand voice, or mentoring creative talent, I'm driven by one goal: making work that matters. I’m currently exploring creative leadership opportunities that bring together storytelling, strategy, and a strong cultural point of view. If you’re building a brand, shaping a team, or creating something meaningful, let’s connect. a@alexandraduron.com | LinkedIn https://images.squarespace-cdn.com/content/v1/51c9044be4b04be2c540cb23/ddde9825-97fe-4642-8fc5-073c9210712c/Alexandra+Duron.JPG About - Why Me How I Work I believe great creative begins with curiosity. My background in journalism taught me to ask better questions, identify what matters most, and uncover the emotional truth at the center of a story. Today, I apply that same mindset to building creative platforms, shaping brand voice, and leading teams that bring ideas to life across every touchpoint. Business Impact I’ve spent 15+ years building stories for global brands. In my current role at Sephora, my work has demanded: 240% Year-over-year sales growth 347% App click-through rate growth 69% Year-over-year site traffic growth Trusted by Sephora | Gap | Bloomingdale’s | Victoria’s Secret | Women’s Health Magazine http://www.alexandraduron.com/sephora-portfolio daily 0.75 2026-07-16 https://images.squarespace-cdn.com/content/v1/51c9044be4b04be2c540cb23/d0c92f18-f4dc-4835-99e6-cb19edfd208a/2025-sept-experts-standard-banner-windows-BA-59x84-us-r3+copy.jpg Sephora https://images.squarespace-cdn.com/content/v1/51c9044be4b04be2c540cb23/95405265-a8b1-41e2-8678-c803878986ee/Screenshot+2025-10-19+at+11.37.57%E2%80%AFAM.png Sephora https://images.squarespace-cdn.com/content/v1/51c9044be4b04be2c540cb23/5c7499da-4ead-4072-8ed5-57c442dd9499/Screenshot+2026-01-19+at+9.00.17%E2%80%AFPM.png Sephora https://images.squarespace-cdn.com/content/v1/51c9044be4b04be2c540cb23/95405265-a8b1-41e2-8678-c803878986ee/Screenshot+2025-10-19+at+11.37.57%E2%80%AFAM.png Sephora 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https://images.squarespace-cdn.com/content/v1/51c9044be4b04be2c540cb23/1768885598487-COYNKDXTEU0IIUT021ND/Screenshot+2026-01-19+at+9.05.55%E2%80%AFPM.png Sephora - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51c9044be4b04be2c540cb23/6c34ca68-606f-410c-8d97-946ceeefb34c/textures.webp Sephora https://images.squarespace-cdn.com/content/v1/51c9044be4b04be2c540cb23/f08b4b70-615d-4fe9-9c62-598e96f36fa2/2023-SEPT-EYE-standard-banner-windows-59x84-us_06142+copy.jpg Sephora https://images.squarespace-cdn.com/content/v1/51c9044be4b04be2c540cb23/1768885539525-O1ZTJZOPOXWHIO1MZZRG/Screenshot%2B2026-01-19%2Bat%2B9.04.16%25E2%2580%25AFPM.png Sephora https://images.squarespace-cdn.com/content/v1/51c9044be4b04be2c540cb23/1768885600874-86YLD7BUAZADYHYMNT5O/Screenshot+2026-01-19+at+9.06.23%E2%80%AFPM.png Sephora - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.alexandraduron.com/sephora-matte-renaissance daily 0.75 2026-07-16 https://images.squarespace-cdn.com/content/v1/51c9044be4b04be2c540cb23/1760901281867-AQCNKH5493S6A0EU1DAL/windows.png https://images.squarespace-cdn.com/content/v1/51c9044be4b04be2c540cb23/1760901418659-1GQE9CMHNJS6V3DN7GA5/fos+tables.png https://images.squarespace-cdn.com/content/v1/51c9044be4b04be2c540cb23/e8b3d5dd-1e51-4d3f-8f03-20bd81228574/site.png https://video.squarespace-cdn.com/content/v1/51c9044be4b04be2c540cb23/73770fd1-88a0-43c5-8400-eb9db957bc36/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/51c9044be4b04be2c540cb23/73770fd1-88a0-43c5-8400-eb9db957bc36/thumbnail SEPHORA The Matte Renaissance SEPHORA The Matte Renaissance http://www.alexandraduron.com/bloomingdales-portfolio daily 0.75 2026-01-20 https://images.squarespace-cdn.com/content/v1/51c9044be4b04be2c540cb23/1768875360535-8WCV1BT10EW93EMBZ9SM/Screenshot+2026-01-19+at+6.09.23%E2%80%AFPM.png 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